Exit-Deutschland: Trojan shirt

This case study describes how Exit-Deutschland, a tiny, privately-funded initiative, spread awareness of its role in helping right-wing extremists quit the neo-Nazi scene.

Exit-Deutschland: Trojan shirt

Grabarz & Partner

What were the objectives for the creative work?

The far-right scene in Germany is a persistent and unpleasant problem. It is sizeable in number and vicious in its attitude: 25,000 recognised followers and 5,600 neo-Nazis with a proven record of extreme violence. Tackling it is daunting and with closed ranks and entrenched attitudes, the prospects of success are very slim.

EXIT-Deutschland is a tiny, privately-funded initiative with a simple overall objective of de-radicalisation: helping right-wing extremists find the confidence, security and the means to leave the infamously intimidating neo-Nazi scene.

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