UNICEF Sweden: Escape ends here

This case study describes how UNICEF Sweden highlighted the situation of refugee children who were forced to move on rather than find a home there.

UNICEF Sweden: Escape ends here

Edelman Deportivo

What were the objectives for the creative work?

Overall objective

To make the UN Convention on the rights of the child a Swedish law. UNICEF Sweden has been working towards this goal during the last six years. UNICEF wanted us to create a campaign highlighting the children's situation and raise voices to make the UN Convention of the rights of the child a Swedish law. The campaign needed to get publicity and buzz in social media and transform attention to engagement, to put pressure on the government with a signed petition and eventually...

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