Marks & Spencer: Turning the UK into a nation of shwoppers
Unity
What were the objectives for the creative work?
Shwopping is an antidote to throwaway culture. It aims to put a new value on old clothes by giving them a future. The 'consumer ask' is simple: donate unwanted clothing (even if not from M&S) every time you buy something new. Through Oxfam, each shwopped item goes on to have a new life - being resold, reused or recycled – ensuring nothing goes to waste.
The initiative is part of M&S's CSR platform Plan A.
The agency was issued with...