Lidl: Dill
INGO Stockholm
What were the objectives for the creative work?
Lidl is a German global discount supermarket chain based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. Among their many subsidiaries the have 160 stores in Sweden. They have always had a low price-strategy, supplying customers with quality food for a reasonable price.
For several years Lidl have tried to convince the Swedish consumers that a low price not is equivalent to bad quality. In fact Lidl has great quality products and for years they have been trying to convince the Swedish consumer. The Swedes...