Adobe Systems: Photoshop live-street retouch prank

This case study describes how Adobe Systems in Sweden promoted its Creative Cloud product by employing a Photoshop Live-Street Retouch Prank.

Adobe Systems: Photoshop live-street retouch prank

Abby Norm

What were the objectives for the creative work?

Adobe is the global leader in digital marketing and digital media solutions. In order to create purchase intent for Creative Cloud and to strengthen Adobe's position as a creative brand, Adobe arranges live-streamed online events called Create Now Creative Days for the Nordic countries. An event where prospective and current users of Creative Cloud could see online sessions by creative speakers, such as the world-renowned Photoshop artist Erik Johansson.

Historically these events have proven to move customers from awareness to a purchase intent* so...

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