Orbis HK: Don't look away
Ogilvy & Mather Group Hong Kong
What were the objectives for the creative work?
Blindness affects up to 39 million people worldwide. 90% of the blind live in third world countries1. Sadly, 90% of people in developed countries usually turn away when asked for help. Our task was to create a unique and compelling way to connect with people on an emotional level to make them more likely to take positive action.
We created an emotional, interactive web experience showing a boy seeing for the first time after eye surgery. Using eye detection...