Australian Department of Families Housing Community Services and Indigenous Affairs: The impossible orchestra
McCann Melbourne
What were the objectives for the creative work?
In 2012, the Australian Federal Government made an election promise to fund a National Carer Awareness Campaign with an ambition to raise the nation's understanding, appreciation and recognition of the role of our 2.6 million unpaid family carers. These are people who care for their disabled children, aged or impaired fathers and brothers, sisters, mothers and their partners 24 hours a day. And they do it with almost no recognition. It's a subject that most people don't...