Australian Department of Families Housing Community Services and Indigenous Affairs: The impossible orchestra

This case study describes how the Australian Department of Families Housing Community Services and Indigenous Affairs raised awareness of the plight of unpaid family carers.

Australian Department of Families Housing Community Services and Indigenous Affairs: The impossible orchestra

McCann Melbourne

What were the objectives for the creative work?

In 2012, the Australian Federal Government made an election promise to fund a National Carer Awareness Campaign with an ambition to raise the nation's understanding, appreciation and recognition of the role of our 2.6 million unpaid family carers. These are people who care for their disabled children, aged or impaired fathers and brothers, sisters, mothers and their partners 24 hours a day. And they do it with almost no recognition. It's a subject that most people don't...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands