Paw Justice: A world without animals

This case study describes how New Zealand animal rights organisation Paw Justice campaigned to prevent "legal highs" psychoactive substances being tested on animals.

Paw Justice: A world without animals

DDB Group New Zealand

What were the objectives for the creative work?

Politics. A fickle game of ever-changing priorities and agendas, but one that's played for the good of the people. But what if the good of the people comes at the expense of animals? That's where animal rights organisations like Paw Justice step in to make sure it doesn't.

A new law with some nasty side effects

In February 2013, the New Zealand Government proposed a bill to regulate the sales of psychoactive substances. Psychoactive substances include products like synthetic imitations of ecstasy...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands