J.García López Funeral Homes: The world's first interactive obituary

This case study describes how J.Garcia Lopez Funeral Homes in Mexico City created the world's first interactive obituary.

J.García López Funeral Homes: The world's first interactive obituary

Ganem Group

What were the objectives for the creative work?

J. García López is Mexico City's leading funeral service provider with 8 branches and over 6,000 services attended each year. One of the brand's main revenue sources is the additional services provided to the families during the funeral, like obituaries in newspapers, flowers, etc.

Our main goal was to increase the number of hired obituaries by the relatives and friends of the deceased, but we saw the opportunity to also raise the brand's awareness and interaction with costumers by creating something...

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