The Haven Night Shelter on Napier: The Street Store

This case study describes how the Haven Night Shelter on Napier in South Africa attracted positive media attention to drive regular donations of clothing for the homeless to its pop-up Street Store.

The Haven Night Shelter on Napier: The Street Store

M&C Saatchi Abel

What were the objectives for the creative work?

The objectives for the creative work were threefold:

1. Encourage donations from the wealthier segment of society

The most important dynamic that determines the prosperity of The Haven is media attention. Incoming donations are sensitive to exposure of the homeless plight on radio, TV, press and digital media. In Cape Town, there is a willingness to help and this comes to fruition when disaster strikes like fire or flooding, and the Haven then sees an influx of clothing donations. The...

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