Speed Read - How to Kill a Unicorn

This article reviews and summarises the book 'How to Kill a Unicorn: How the World’s Hottest Innovation Factory Builds Bold Ideas That Make It To Market' by Mark Payne.

Speed Read - How to Kill a Unicorn

Mike Colling

This Speed Read was originally published in Admap June 2015 issue.

How to Kill a Unicorn: How the World's Hottest Innovation FactoryBuilds Bold Ideas That Make It To Market looks at the groundbreaking methodology that Fahrenheit 212 uses to create some of the boldest products and successfully bring them to market

Businesses often pour resources into innovations which end up producing unicorns – fun ideas that only work profitably in an imaginary world. How to Kill a Unicornby Mark Payne suggests a...

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