When you think big data, think bigger creatively
Yeong YeeBBDO Singapore
In driving innovation with Big Data, we should reconsider the notion that the big idea needs to be inspired by the data. Truly impactful and world-changing ideas can arise when creativity is applied to Big Data, rather than the other way round.
The Admap Prize 2015 This essay was Commended by The Admap Prize 2015 judges. For more information visit the Prize page.
From programmatic buying to social listening to real-time marketing, Big Data and the advertising technology spawned from it have played an...