Don't get trapped, like Truman: You are the star, I am the creator

This article posits that we can learn much from the plot of the movie The Truman Show about how to use consumer data positively, and argues that advertisers need to recognise the importance of individuality, understand how consumers interact with each other, and creatively empower them by sharing their data with them.

Don't get trapped, like Truman: You are the star, I am the creator

Finola AustinOgilvy & Mather

We can learn much from The Truman Show about how to use consumer data positively. We need to recognise the importance of individuality, understand how consumers interact with each other, and creatively empower them by sharing their data with them.

The Admap Prize 2015 This essay was the Bronze Award winner of The Admap Prize 2015. For more information visit the Prize page.

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