How Postmates spreads the word about on-demand delivery

This event report shows how Postmates, the on-demand delivery service, has built its business by encouraging "bottom-up" and "top-down" demand among consumers and brands respectively.

How Postmates spreads the word about on-demand delivery

Stephen WhitesideWarc

Postmates is an on-demand delivery service with a simple promise: users order products from local restaurants and stores on the web or their phone, and then receive those purchases inside an hour.

In exchange, the company – which operates in 26 US cities, including New York, Chicago, Atlanta, and Washington, DC – charges a 9% premium on the transaction price as well as a metered $5 base fee that rises along with the distance travelled.

Having expanded on a city-by-city basis since launching in San Francisco in 2011, Postmates...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands