How Postmates spreads the word about on-demand delivery
Stephen WhitesideWarc
Postmates is an on-demand delivery service with a simple promise: users order products from local restaurants and stores on the web or their phone, and then receive those purchases inside an hour.
In exchange, the company – which operates in 26 US cities, including New York, Chicago, Atlanta, and Washington, DC – charges a 9% premium on the transaction price as well as a metered $5 base fee that rises along with the distance travelled.
Having expanded on a city-by-city basis since launching in San Francisco in 2011, Postmates...