Driving Female App-etites
Theresa Loo, Ren Chao and Jane LiuOgilvy & Mather China and Analysys
There are two inalienable truths about China. One: it produces and purchases the highest number of cars in the world. Two: it is a market intimately attached to its mobile phones, more so than any other nation. How does one use these two basic insights to target a new bracket of consumers and find innovative ways to reach them in this evolving buyer's landscape?
For car marketers, this is a particularly urgent question. With the economy moving towards a plateau, they are aggressively searching...