Global Marketing Index, May 2015: TV Budgets continue to be hit by rapid growth of Digital especially in the USA

This article summarises the results of May's Global Marketing Index. It observes that global marketing budgets rose for the 27th consecutive month, although budgets for traditional media have been impacted by the growth of digital and mobile.

TV Budgets continue to be hit by rapid growth of Digital especially in the USA

World Economics

  • Global marketing budgets rise for 27th consecutive month
  • Global TV Budgets impacted by growth of digital
  • Staffing levels rise rapidly in all regions

Overview

The Headline Global Marketing Index (GMI) for May registered a value of 55.6. This shows that global marketing activity is still growing. Growth was recorded across all regions with recorded values for the Headline GMI of 55.9, 56.0 and 55.2 in Europe, the Asia-Pacific area and the Americas respectively.

Marketing Budgets by Medium

In May, the global survey showed...

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