J&J drives Clean & Clear video messaging from 0 to 120

This event report shows how Clean & Clear, the brand of teen-focused dermatological products made by Johnson & Johnson, ramped up its efforts in the online video space.

J&J drives Clean & Clear video messaging from 0 to 120

Geoffrey PrecourtWarc

In 2013, the digital-video count for Johnson & Johnson's (J&J) Clean & Clear brand stood at zero.

Since early 2014, the line of teen-focused dermatological products has picked up the pace, posting a minimum of two YouTube videos a week, and generating around 120 pieces of video content in just 12 months as a result.

In fact, Amy E. Pascal, J&J's senior director, digital marketing/North America, reported, the full total "was actually three times that number when we include the social content we've created...

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