Newsworks: A new story for national newspapers

This case study explains how Newsworks, the marketing body for national newspapers in the UK, changed the climate around the industry and increased consideration of newspapers as an advertising medium.

Newsworks: A new story for national newspapers

Executive summary

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom. Stories about the ageing profile and decline of print readership dominated coverage. The Leveson Inquiry brought bad publicity and the threat of further regulation. Lacking a modern, united voice, the industry was being eclipsed by other media and the new tech companies.

This case demonstrates how Newsworks, the marketing body for national newspapers, adopted a strategy that successfully changed the climate around the industry among media agencies and clients, increased consideration of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands