Aviva: Time for new thinking

This case study explains how Aviva, the insurance company, built its relationship with financial advisers by supporting them through a regulatory change in the UK.

Aviva: Time for new thinking

Teamspirit

In late 2012, Aviva faced a huge challenge. The government's Retail Distribution Review (RDR) promised one of the biggest regulatory changes the industry had ever seen. In particular, it threatened financial advisers, one of Aviva's key channels.

With the challenge set and the stakes high, how would Aviva respond?

As a direct result of RDR, it is thought that around 20,000 advisers have left the industry. Those remaining had a whole new challenge to overcome, the review marking the end of commission – most advisers' sole method of professional remuneration. They would now need...

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