The case for training: Training is great for marketers and great for the bottom line, so why aren't more organizations investing in it?
Rachel Feldman
In Adobe System's recent Digital Distress survey it was noted that most digital marketers do not have formal training. "Compare that with a study the ANA did last year, which found that 82 percent of managers have not done the job that their employees are currently doing. That's a big knowledge gap to fill," says Nicholas Primola, the senior vice president and chief learning officer at the ANA. "It's not like it used to be...