Impact 2015 (MRS annual conference), Grange Tower Bridge Hotel, London, 17-18 March 2015

With online now the first or second most important mode of research by value in the top ten research markets, IJMR sought to inject a dose of science and some practical advice into the debate about the quality of online research at a session at Impact 2015, held in London in March.

Impact 2015 (MRS annual conference), Grange Tower Bridge Hotel, London, 17-18 March 2015

 

Chairman’s introduction

Adam Phillips

Real Research

Online research is huge. According to the ESOMAR Global Industry Study 20141online is now the first or second most important mode of research by value in the top ten research markets, with the exception of Brazil and Italy where it comes third, and China, which does not report a figure. In the UK, online accounts for 29% of total research spending, compared with 9% for telephone, 10% face-to-face and 11% for qualitative research. The ESOMAR study treats continuous...

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