Impact 2015 (MRS annual conference), Grange Tower Bridge Hotel, London, 17-18 March 2015
Chairman’s introduction
Adam Phillips
Real Research
Online research is huge. According to the ESOMAR Global Industry Study 20141online is now the first or second most important mode of research by value in the top ten research markets, with the exception of Brazil and Italy where it comes third, and China, which does not report a figure. In the UK, online accounts for 29% of total research spending, compared with 9% for telephone, 10% face-to-face and 11% for qualitative research. The ESOMAR study treats continuous...