A gamification effect in longitudinal web surveys among children and adolescents

The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old.

A gamification effect in longitudinal web surveys among children and adolescents

Aigul Mavletova

National Research University Higher School of Economics

Introduction

A number of researchers argue that gamified surveys increase data quality in web surveys (see Adamou 2010, 2013b; Puleston 2011, 2013). The main elements of a gamified survey include: (1) stating clear rules and goals for the participants; (2) involving participants with a relevant and entertaining narrative; (3) maintaining motivation by providing interesting and achievable tasks or quests; and (4) giving feedback on the progress and rewards for accomplishing tasks and answering questions (McGonigal 2011; Adamou 2013a; Puleston 2013). Adamou (2013a) suggests that...

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