Speed Read - Power Branding

David Wood

This article reviews and summarises the book 'Power Branding', by Steve McKee, which explores how branding can help companies grow.

Speed Read - Power Branding

David Wood

This Speed Read was originally published in Admap May 2015 issue.

Power Branding shows time-starved executives, middle managers and owners of small businesses how to change the way they think in order to generate healthy, consistent growth

Power Branding: Leveraging the Success of the World's Best Brands,by Steve McKee explores how the use of effective branding can help companies grow. Observing the secrets of worldrenowned brands, the author demonstrates how companies of all sizes can better evaluate, plan, implement and enhance their growth strategies through successful branding...

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