Get creative with mobile ads

This article argues that the most effective mobile ads are designed specifically for mobile, based on research into mobile ad formats conducted using a combination of live campaign data and in-lab testing.

Get creative with mobile ads

Sorcha Garduce and Rebecca RangeleyHavas Media and Sky Media

Interactive, rich media formats that are fun, relevant and engage with the user can increase ad recall by up to 20% over standard banner ads, according to a new study of smartphone users.

It is abundantly clear that the British public adore their mobile phones – over three-quarters of the population have a smartphone, with half of the time spent online now thought to be on mobile devices and the lion's share of this being via apps (Enders Analysis). In addition, there are numerous figures...

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