How to use proximity marketing

This article outlines key technologies and examples of proximity marketing, and provides some ideas to help marketers get started.

How to use proximity marketing

Sean O'FarrellChoice Loans

To succeed in proximity marketing, choose the right technology for the objective and environment and ensure the communication is relevant and comes with an incentive.

Picture this: it's Sunday, you're strolling through the city centre, people are milling around, buskers are busking and the smell from that new Mexican restaurant is enticing. Buzz!You stop to check your smartphone: "Hola from LA BAMBA!Try our introductory lunch menu. 3 courses for £9.99! Ole!" Now you're really hungry, and really tempted. You run a few errands, pop 20p in a busker's open guitar case,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands