How to use proximity marketing
Sean O'FarrellChoice Loans
To succeed in proximity marketing, choose the right technology for the objective and environment and ensure the communication is relevant and comes with an incentive.
Picture this: it's Sunday, you're strolling through the city centre, people are milling around, buskers are busking and the smell from that new Mexican restaurant is enticing. Buzz!You stop to check your smartphone: "Hola from LA BAMBA!Try our introductory lunch menu. 3 courses for £9.99! Ole!" Now you're really hungry, and really tempted. You run a few errands, pop 20p in a busker's open guitar case,...