The 'heavyweights' - Forecasting the obesity market in Europe for a new compound.

William V. Lawson

The concern about overweight has become almost more of a social issue than a medical concern. People are spending significant sums of money on exercise programs and diet plans without receiving reimbursement in both Europe and the U.S.

The 'Heavyweights' - Forecasting The Obesity Market In Europe For A New Compound

William V. Lawson Eli Lilly and Company, United States

The concern about overweight, one could argue, has become almost more of a social issue than a medical concern. People are spending significant amounts of money on exercise programs and diet plans without receiving reimbursement in both Europe and the U.S. A pill represents a convenient way of losing weight when combined with other changes in behavior.

The market research effort combined secondary and primary research with both physician and patients to determine market potential in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands