Trendwatch: No interface
Vicki LoomesTrendwatching.com
Consumers have long craved more seamless and intuitive ways to interact with technology. And that means interaction with their own devices, and with the technologies that stand between them and a brand with which they want to (or have to) engage. So in 2015, consumers will embrace No Interface – tech that facilitates truly natural interactions, enabling them to power through daily tasks as well as send and receive entirely new kinds of information.
The traditional view is that mobile revolutionised everything – from communication to information search and content consumption. But next time...