Data and the art of inductive thinking

Chris Rorie

This article argues that the usefulness of big data is not dictated by the data itself, but how organisation incorporate it into their decision making.

Data and the art of inductive thinking

Chris Roriemake:evident

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

Over the past few years, intense discussion has grown around data's impact (or lack thereof) within creative firms. At its most polemic, some vilify data while others 'rightfully claim' its throne over qualitative techniques. Neither extreme is right, and there's common ground to be had. Data is a resource like money and time. In exploring its impact, we can look to analogues:

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