The power of 'why' in the big data age
Simon McEvoyJam @The Engine Group
Does Big Data inspire or hinder creative thinking?
This essay was entered into The Admap Prize 2015. For more information visit the Prize page.
Ever since I began working with large data sets in creative agencies, the question over Big Data's power and its role in the creative process has loomed large. At first people questioned how useful this new insight source actually was. But as the debate progressed it became clear that there were schisms emerging between those who swore by...