Riding the data wave in magical bathtubs
Sandeep JosephZenith Media
Does Big Data inspire or hinder creative thinking?
This essay was entered into The Admap Prize 2015. For more information visit the Prize page.
"There is nothing either good or bad, but thinking makes it so."Hamlet, by Shakespeare
What's the minimum perceived difference between a mean error and a leap of faith? What's a regression worth in a recession, when budgets are tight, sales are sliding and when marketers want quick answers? How big must data get before it's Big Data, and would...