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Almas ShafiqContract Advertising
Does Big Data inspire or hinder creative thinking?
This essay was entered into The Admap Prize 2015. For more information visit the Prize page.
The mother gives birth to a child but the child gives birth to a mother.
A simple shift in perspective sometimes provides a lot of clarity. A similar shift in perspective is required when we talk about Big Data. Big Data is not just the result of technology proliferation, it is a result of the data-driven lives we lead. Derivatively, it won't...