Get knowledge from co-created consumer data streams

This article argues that the proliferation of big data is not only driven by new data analytics methods, but by consumption patterns too.

Get knowledge from co-created consumer data streams

Almas ShafiqContract Advertising

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

The mother gives birth to a child but the child gives birth to a mother.

A simple shift in perspective sometimes provides a lot of clarity. A similar shift in perspective is required when we talk about Big Data. Big Data is not just the result of technology proliferation, it is a result of the data-driven lives we lead. Derivatively, it won't...

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