NSPCC: Pants

This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.

NSPCC: Pants

Campaign details

Brand Owner: NSPCCAgency: OMD UKBrand: NSPCCCountry: UKIndustry: Government & Non-ProfitChannels Used: Online video, PR, radio

Executive Summary

This is how OMD UK, NSPCC and our partner agencies helped to change British society for the better forever, keeping many children safe from a threat that often goes unspoken.

The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time. Yet parental conversations with children at a young...

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