Walkers Crisps: The Return of 'Do Us a Flavour' – How social made the sequel bigger than the original
Ally Kingston, Gerard Crichlow & Brent Gosling
Campaign details
Brand owner: PepsiCoLead agency: AMV BBDOContributing agency: Jaywing, OMD, Freuds CommunicationsBrand: Walkers CrispsCountry: United KingdomIndustry: Savoury snacks, potato chipsChannels used: Earned media, buzz, Events and experiential, Internet - display, Online video, Outdoor, out-of-home, Product sampling, Social media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study describes how iconic British...