Making Pepsi Max the choice of a new generation once again
Emma Batho
Campaign details
Brand owner: PepsiCoLead agency: AMV BBDO & OMDContributing agency: Freuds, AKLP, JawingBrand: Pepsi MaxCountry: United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Sales promotion, Social media, TelevisionMedia budget: 10 - 20 million
Executive summary
This case study describes how Pepsi Max won back young British consumers by creating the content of a typical...