Oscar Mayer: Wake up & smell the bacon
Campaign details
Brand owner: Kraft FoodsLead agency: 360i & Dirty RobberContributing agency: Olson Engage, Starcom MediaVest GroupBrand: Oscar MayerCountry: United StatesIndustry: Meat, poultry, fishChannels used: Content marketing, Direct marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Packaging and design, Product sampling, Public relations, Social media, Word of mouth, advocacy Media budget: 1 - 3 million
Executive summary
This case study describes how Oscar Mayer differentiated its premium...