Immigrant Council of Ireland: Tinder sex trafficking awareness campaign
Cathal Gillen
Campaign details
Brand owner: Immigrant Council of IrelandLead agency: eightytwentyBrand: Immigrant Council of IrelandCountry: GlobalIndustry: Charities and voluntary organisations, Government, social policyChannels used: Content marketing, Earned media, buzz, Mobile and apps, Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
This case study describes how the Immigrant Council of Ireland raised awareness of the causes of sex trafficking by utilizing the mobile dating app Tinder, one of the first campaigns...