EXIT Deutschland: Nazis against Nazis - Germany's most involuntary charity walk
Philipp Schwartz & Fabian Wichmann
Campaign details
Brand owner: ZDK Gesellschaft Demokratische KulturLead agency: Grabarz & Partner Werbeagentur GmbH and GGH Lowe GmbHBrand: EXIT DeutschlandCountry: GermanyIndustry: Charities and voluntary organisationsChannels used: Direct marketing, Events and experiential, Internet - microsites, Online video, Other and ambient media, Outdoor, out-of-home, Social media, Sponsorship - event, property, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
This case study describes how Exit Deutschland tricked neo-Nazis into raising money...