SoHo: Bring down the king
Michiel Cox
Campaign details
Brand owner: Sky Television New ZealandLead agency: DDB New ZealandContributing agency: OMD New Zealand Brand: SoHoCountry: New ZealandIndustry: TV channels, services, programmesChannels used: Earned media, buzz, Events and experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k
Executive summary
This case study describes how New Zealand television channel SoHo gained subscribers by spreading Game of Thrones fever.
The Game of Thrones Season 4 premiere promised to be...