Integrating offline with online: Mango expands by changing its game

This event report looks at how fashion retailer Mango is integrating its bricks-and-mortar outlets with its online channels to drive increased growth.

Integrating offline with online: Mango expands by changing its game

Low Lai Chow

Fashion changes fast, but fashion retailer Mango has also been undergoing plenty of change internally in recent years, as senior group vice president José Gomez explained to an audience at the Retail Congress Asia conference, which took place in Singapore in March 2015.

"We are changing everywhere for the last three years in the company, from the forefronts in the stores to logistics… the way we connect to our clients as well," said Gomez. Championed by Mango's founder, Isak Andic, the new direction of recent...

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