Share of wallet lite: A look at Hispanic spending on consumer packaged goods

This article reveals insights from the Nielsen Share of Wallet Study which looked at spending on consumer packaged goods in the lucrative US Hispanic market.
  • The study found that Hispanics differ greatly from other ethnic groups in their purchasing habits and preferred methods of payment.
  • According to the survey, Hispanics spend at least $10 more per visit than the total market (Hispanic and Non-Hispanic combined) on all forms of consumer packaged goods (CPG).
  • Food such as frozen dinners and cereal is the biggest CPG expenditure for Hispanics.
  • The report also found that Hispanics are more likely to own debit cards and prepaid cards, as 70% have an individual checking account, while 57% have an individual credit card....

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