Unilever: Changing the way Indian women dress
Advertiser/Client Name: Unilever India
Agency: OgilvyOne Worldwide
Category: Consumer Products (CP)
Country Where Program Ran: India
Program Start Date: 07/07/2013
Program End Date: 08/08/13
Product/Service Overview: Toni&Guy is a super premium British hair-styling and hair-fashion brand that is owned by Unilever.
Objective of the campaign
Market overview
While the hair care market in India is valued at $ 2.1 bln the market for super premium hair care brands is extremely niche. The luxury brand market in general however, grew at a more than healthy 30% in...