Tata Chemicals: Website development and content marketing for Human Touch of Chemistry

This case study explains how Tata Chemicals, the global chemicals and crop company, created a website to promote chemistry in India.

Tata Chemicals: Website development and content marketing for Human Touch of Chemistry

Advertiser/Client Name: TATA Chemicals

Agency: WAT Consult

Category: Education

Program Start Date: 09/01/12

Program End Date: 12/31/13

Product/Service Overview: Human Touch of Chemistry is an educational website built in order to create awareness about the subject Chemistry, make it fun to learn, interesting and a favourable career option.

Objective of the campaign

The objective was to convert students present online to become a part of our community by engaging users with communication centered on Chemistry.

Also, Generate interactions and user engagement along...

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