Somersby: Books for Cider
Advertiser/Client Name: Carlsberg Malaysia
Agency: Alpha245 Communications Sdn Bhd
Category: Consumer Products (CP)
Country Where Program Ran: Malaysia
Program Start Date: 12/13/13
Program End Date: 12/26/13
Product/Service Overview: Somersby is a brand of 4.5% abv refreshing alcoholic cider made from fermented apple juice and natural apple flavouring. No artificial sweeteners, flavours or colourings. Its uniquely juicy apple taste makes it a tasty and natural choice for the relaxed moments with your friends.
Objective of the campaign
The year-end celebration was fast approaching. Everyone was busy planning to have their...