Somersby: Books for Cider

This case study explains how Carlsberg promoted its Somersby Aple Cider brand in Malaysia by asking people to give books to the underprivileged.

Somersby: Books for Cider

Advertiser/Client Name: Carlsberg Malaysia

Agency: Alpha245 Communications Sdn Bhd

Category: Consumer Products (CP)

Country Where Program Ran: Malaysia

Program Start Date: 12/13/13

Program End Date: 12/26/13

Product/Service Overview: Somersby is a brand of 4.5% abv refreshing alcoholic cider made from fermented apple juice and natural apple flavouring. No artificial sweeteners, flavours or colourings. Its uniquely juicy apple taste makes it a tasty and natural choice for the relaxed moments with your friends.

Objective of the campaign

The year-end celebration was fast approaching. Everyone was busy planning to have their...

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