Rogers NextBox 3.0: PVR Confidential

This case study explains how Rogers Communications promoted its TV recording box in Canada by showing how it mades people's lives easier.

Rogers NextBox 3.0: PVR Confidential

Advertiser/Client Name: Rogers Communications Inc.

Agency: Proximity Canada

Category: Communications/Utilities (CU)

Country Where Program Ran: Canada

Program Start Date: 02/28/14

Program End Date: 04/25/14

Product/Service Overview: The Rogers NextBox 3.0 is the company’s newest PVR hardware for cable customers. With it, Rogers gains a competitive advantage over Bell’s Fibe product because NextBox 3.0 lets customers record up to 8HD shows at once (5 more than Fibe) and store up to 1 TB of video content.

Objective of the campaign

The Canadian Telco space is incredibly competitive. Telus, Bell...

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