BBDO & Microsoft: An Invitation to Innovation

This case stiudy explains how partners BBDO, the agency, and Microsoft, the technology company, promoted a joint series of seminars on internet technology to marketers.

BBDO & Microsoft: An Invitation to Innovation

Advertiser/Client Name: BBDO and Microsoft

Agency: BBDO Belgium

Category: Professional Services (PS)

Country Where Program Ran: Belgium

Program Start Date: 02/05/14

Program End Date: 05/21/14

Product/Service Overview: Invite Belgium's leading marketeers to BBDO Connect.

A series of 3 sessions organized by BBDO and Microsoft to inspire marketeers to embrace the new technologies in their marketing strategies.

Objective of the campaign

BBDO organises on a regular basis seminars for its clients and prospective clients: CONNECT. This time BBDO set up a partnership with Microsoft, because of the...

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