IBM: Making data sexy
Advertiser/Client Name: IBM Australia
Agency: OgilvyOne & DT Australia
Category: Information Technologies (IT)
Region Submitting To: Australia
Country Where Program Ran: Australia
Program Start Date: 01/19/14
Program End Date: 01/26/14
Product/Service Overview: Many people still think IBM make computers – even though the last IBM laptop was sold 10 years ago. Today, IBM’s business is data – capturing, analysing and making sense of vast volumes of data. In 2014, IBM’s Australian Open sponsorship was used as a live case study of this data capability.