Chevrolet: The Good Choice
Advertiser/Client Name: Chevrolet
Agency: E/OU-MRM
Category: Automotive
Country Where Program Ran: Brazil
Program Start Date: 03/04/13
Program End Date: 12/16/13
Product/Service Overview: Chevrolet Trailblazer is an elegant 4x4 SUV designed for multipurpose usage in all kinds of terrains.
Campaign summary
Objective of the campaign
Chevrolet wanted to boost the launch of the new Chevrolet Trailblazer, reaching both their clients and the clients of the competition with similar vehicles, and to turn this release into a unique moment of brand and product experience.
Target audience
Business-to-consumer