BP: Bingo at the Pump
Advertiser/Client Name: BP
Agency: Ogilvy & Mather Amsterdam
Category: Product Manufacturing and Distribution
Country Where Program Ran: The Netherlands
Program Start Date: 07/11/13
Program End Date: 10/01/13
Product/Service Overview: BP Petrol
Objective of the campaign
Summer holidays: people are out of town sipping cocktails from some tropical destination. Or rather stay at home enjoying the nice weather from their backyard. Great!
But not so great for petrol stations. Because how do we get people to visit the BP petrol station, when they rather enjoy the summer somewhere else?...