GES: The Art & Science of Engagement

Ths case study explains how GES, a global events company, introduced its new positioning and tagline with a redesigned exhibition space.

GES: The Art & Science of Engagement

Advertiser/Client Name: GES

Agency: GES

Category: Professional Services

Country Where Program Ran: USA

Program Start Date: 02/27/14

Program End Date: 04/26/14

Product/Service Overview: We are a global events company that produces trade shows, exhibits, events, retail spaces, installations, and entertainment activations.

We create unique experiences that activate brands and connect them to customers across the globe. By reimagining your brand story as a great adventure, and activating it through a real-world experience, we help you attract not just an audience, but friends, fans and evangelists for...

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