Access Health CT: Change is here

This case study explains how Access Health CT launched its health insurance marketplace in America, generating sales over target despite public concern around the new healthcare legislation.

Access Health CT: Change is here

Advertiser/Client Name: Access Health CT

Agency: Pappas MacDonnell, Inc.

Category: Insurance (IS)

Country Where Program Ran: United States

Program Start Date: 02/01/13

Program End Date: 03/31/14

Product/Service Overview: Access Health CT is Connecticut’s official health insurance marketplace. Launched in October 2013, it was created to comply with the federal Affordable Care Act. Access Health CT makes health care coverage more accessible for Connecticut residents by offering a choice of private plans and financial help for those who qualify.

Objective of the campaign

Our objectives were to:

  • Build...

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